Cases in Retailing : Operational Perspectives (9780631201731)

This new casebook on retailing contains 18 up--to--date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem--solving approach.

Product details

• Format Paperback | 264 pages
• Dimensions 155 x 229 x 16mm | 398g
• Publication date 01 Mar 2002
• Publisher John Wiley and Sons Ltd
• Imprint BLACKWELL PUBLISHERS
• Publication City/Country Oxford, United Kingdom
• Language English
• ISBN10 0631201734
• ISBN13 9780631201731

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